It’s wedding fair season! Samanthas bridal is happy to report that the 2016 wedding fair is now fully sold out. We would like to take this opportunity to well come all the exhibitors on board. With over 30 thousand weddings a year in Kenya alone, the bridal industry is big business.
Exhibitions provide an exceptional promotional platform: they are a unique, multi-sensory experience. Unlike advertising, direct mail, PR or any other type of marketing, they allow your potential customers to feel, smell, taste and try. The fact that the exhibition experience appeals to all the senses makes it an intensely memorable medium, and offers you the chance to bring your product or service to life in a way that no other medium can do.
The Samanthas bridal Weddings Fair is a major event that puts thousands of brides and grooms-to-be, wedding planners, and other special occasion planners conveniently in touch with the people who provide the unique products, services, and ideas that contribute so much toward ensuring that their special event is successful and memorable.
This year, the Samanthas bridal fair celebrates its 12th year anniversary. The management team at Expo Productions remains dedicated to producing the finest show of its kind. Historically high attendance records and quality vendors have made this show a tremendous marketing opportunity.
Attendance for the Samantha’s bridal wedding fair will be promoted with an aggressive program of radio, TV and print advertising, social media, direct mailings, as well as special promotions and publicity. All advertising will target brides-to-be, grooms, their families and wedding planners.
Samantha’s bridal fair appeals to a specific audience: brides and grooms-to-be and the whole wedding party. Over the years, thousands have found the show to be the ideal event to see, compare, learn about, and buy the variety of products and services they are looking for. In 2015, nearly 10,000 people planning weddings attended the Samantha’s bridal expo over a period of 3 days.