All posts by Samantha's Bridal Team

Study: Todays Kenyan bride is independent and does not believe in fairy tales

Ever wondered who todays modern bride is? According to a 2012 report by Samantha Bridal, your average bride is 27 years old and is more educated with more career opportunities.

Independent: This woman no longer lives with her parents. She is independent and lives alone or shares an apartment with a friend. She has a disposable income and enjoys quality entertainment.

Fashion: Todays bride is fashion conscious. She lovers the finer things in life. Looking good and feeling good is a priority to her. She believes in flawlessness.




















Caution: Being the learned woman she is, the modern bride is cautious and takes everything seriously. She is the kind that will approach wedding planning as a business transaction and not a fairy tale. She is not a fan of emotional buzzwords.

Optimistic: In her world, things are good right now and can only get better in the future.

Character: This woman is open-minded as she has been raised up consuming TV, radio, magazine and internet content. She also has a clique of friends whom she hangs out with and whose advice and opinion she holds with high regard.

Improve the industry by voting for the best wedding providers in this years Kenya Wedding Industry Awards


Photography by @Versataille Photography

Gown by Ogake

Bridal attire by Peggy Onyango

Flowers by Tambuzi

Transport by Lesus Car and Executive Hire

Venue Fairmont Norfolk Hotel

How long should an engagement last and what activities should follow?

Many ladies look forward to getting engaged to their boyfriends and have that dream wedding. But how long should an engagement last? And what other expenses and activities come with an engagement?

According to a Samantha Bridal survey, the average engagement period in Kenya lasts between 16-17 months. But there is more…

Who proposes?

  • According to the survey, 99% of the men do the proposing as compared to the 1% of women who propose to their mates. It has been observed that most women like to consider themselves engaged because it is a great feeling and they see it as a sign of settling down. Most of the women who are engaged are below 35 years, have a high educational profile and 69% of the engaged couples have known each other for more than three years.

When do proposals happen?

  • Apparently most of the engagements happen during December, the New Year and February during the Valentine Day period. 64% of the couples are already living together before the actual wedding.






















What do couples do during the engagement period?

  • Many couples tend to open new bank accounts. They spend a lot of money buying furniture and housewares. They also use this time to fulfil cultural obligations like payment of bride price and marriage counsel.

During the engagement period, what items are known to be costly?

  • Most of the couples spend on the engagement rings, wedding rings and any other jewelry. This is costly because real gold and silver is quite expensive.

How many couples move in together before marriage?

  • According to Samantha’s survey, 64% of couples are living together before marriage. Nowadays, courtship is done differently as compared to the past. Many young couples prefer to live together before walking down the aisle.

Recently engaged or looking forward to a wedding? See and vote for the best wedding providers in this year’s Kenya Wedding Industry Awards

Recognising The Best In Kenya’s Wedding Industry

People outside the industry think that providing expertise or stuff for weddings is all glitz and glamour but you and I know that its tough.
One of the most difficult things about the wedding business is getting your name out there and persuading people that you are the only one providing value for money. The problem is that many people are getting married for the first time and so they are always flying blind. The wedding day is a one off event so the couple will not be repeat clients. As a supplier you must get it right all the time, as there is no chance to repeat should anything go wrong. But we also know that the success of such an event also depends largely on the performance of other wedding suppliers. It is unfortunate that some fly by night un-professionals are taking over the market and not delivering on their promise.
What a better way to Protect Wedding Couples and Promote Wedding Excellence by enabling newly-weds to evaluate the performance of their chosen wedding providers.
Future brides will be in a position to determine the best wedding providers based on the opinions of past bridal customers. Each newlywed couple in the form of ratings expresses these opinions.
Newlyweds will be given the opportunity to vote for each of their wedding providers based not only on the quality of their product, but also give amazing customer service and go that extra mile to make sure to be wed couples get the day of their dreams and value for their money.

Winning an award, or even being selected as a finalist, provides potential customers with that essential independent endorsement and evidence that you are among the best in the business.Engaged couples will be able to shop with confidence because the independent testimonials from the award provides them with a sense of security and confidence knowing that you have the experience and expertise to excel in the design and delivery of the perfect product to make the perfect day.
There are 45 categories. So your chances of being selected, no matter how small your business is are realistic. The focus of the awards is on great customer service, but not size of business, so any supplier big or small, new or well established has a chance of winning. We will provide nominees and winners with logos, stickers and other collateral to ensure that you can let everybody know.

Do you need help or have an inquiry regarding the Kenya Wedding Industry Awards? Kindly send an email to or call 0722480068.


Kenya Wedding Industry Awards

Samanthas Bridal has launched the Kenya Wedding Industry Awards (KWIA) that will recognize excellence across 45 categories within the wedding industry. The voting will be done by the public, industry peers, and past brides and grooms.

“We are thrilled to launch the awards. This is something we know both the industry and couples will welcome. There are so many great companies out there who deserve to be recognized for their exceptional customer service, but often this is never the case. We are delighted that brides and industry support this initiative and want to make sure that everyone has a chance to prove that they are the best in their field,” said Catherine Masitsa, the brains behind Samantha Bridal.

In spite of the tough economic times, this is a very good time for the wedding industry in the region, and particularly in Kenya today as the Millennial generation enters the engagement age. Just because of the sheer numbers of this generation plus the generational characteristics, the wedding industry is set to grow, she said.

Newlywed’s will be given the opportunity to vote for each of their wedding providers based not only on the quality of their product, but also who gave amazing customer service and went an extra mile to make sure they got the day of their dreams and value for money. These customer ratings will determine the best wedding providers in Kenya.

Vote now for your favorite service provider at because your opinion counts!

The highlights at the Samantha’s bridal Fair 2018

The recently concluded Samanthas bridal wedding fair was marked with pomp and glamour as the leading players in the wedding industry upped their game to match up with the align with the be your own bride theme. This exciting 3-day event was filled with fashion, beauty and style as excited brides and grooms-to-be descended upon the Sarit Center Exhibition hall in their thousands to see the latest trends in the wedding industry.
The highlight was the catwalk where elegant models stepped out in stunning gowns designed by leading fashion designers in Kenya like Ogake, Peggy Onyango of Peggy O fashion, Realto Fashions, Angel Smiles House of Designs, as well as Laurelle Bridal Gowns. The climax of the event was the bold, beautiful and romantic snippets of the Cinderella ballet performance by the Karen Dance School, which was incorporated at the catwalk. The graceful ballerinas wowed the audience with their electric performance and none of them could deny the beauty of ballet in their own nuptial!

Photo credits: Versaille photography

Samantha’s Bridal Wedding Fair 23rd to 25th February, 2018

Prepare to be dazzled, wowed and entertained.

East Africa’s leading wedding fair once again ignites the 2018 wedding market with a line-up of cutting edge surprises and performers designed to amaze, inspire, educate, and delight all that attend. The Samantha’s Bridal wedding fair is an event that will not only allow you, the bride, to source and see the hippest, hottest trends in the wedding industry, but it will allow you to experience them in action too.

The weekend of the 23rd to 25th of February 2018 will also mark the 15th year anniversary of Samantha’s Bridal wedding fair, cementing its status as Kenya’s leading bridal show with a record number of visitors through the door. This assures us that we are succeeding in our vision to streamline wedding preparation for as many brides-to-be as possible so that it is an effortless and enjoyable task.

The show constantly improving standard is clearly evident in the exquisitely decorated stands, with every exhibitor vying for the covetable title of “Best Stand”. This aesthetic benchmark has been set very high this year. Another sure draw card for the show’s visitors will be the opportunity for the visitors to enter a draw and win various prizes which include weekend getaways, goodie bags, wedding cakes, complimentary makeup for bridal party, jewellery among others.

Schedule it on your diaries all brides, grooms, wedding fans from 23rd to 25th February at the Sarit Center, Westlands. Miss it miss out!


Samantha’s Bridal Wedding Fair 2018: Advance and Express tickets now ON SALE!!!

If you are getting married, planning the special event, looking for some unique items, or just wanna taste some delicious food; don’t miss out on this EPIC event.

⚜️Ticket categories: Advance ticket (KSH.1000 per couple, KSH.600 for singles)
: Express ticket (KSH.1500 admitting a person per day for the three days)
⚜️Selling Period: 10th January 2018 – 18th February 2018)
⚜️Payment Process: Book your tickets by purchasing via MPESA, buy good till number 851310.

1. Tickets purchased at the entrance to the fair costs KSH.700 per person.
2. All individuals with advance and express tickets will be required to produce MPESA message at the entrance to the fair.
3. Any tickets put on sale by secondary markets are not valid tickets. Refrain from purchasing tickets through unauthorized re-sellers.

Grab your ticket today while stock lasts. Contact 0722480068 for any inquiry.

Defining Trends At Samantha’s Bridal Wedding Fair 2018 – Wedding Venue Guide

Why are trends important? They are a documentation of progress and experimentation, and allow us to connect with people in this very moment. Could you imagine looking back into a trendless history? How would any era be remembered? There is something absolutely beautiful about creating something meant for this very moment.

So where do we turn to when we are looking to predict the wedding trends for 2018 and 2019? Well it certainly isn’t Pinterest as those are weddings that are happening now and were determined by trends from two years ago. We are always look to the arts, design, fashion, interiors, lifestyle, and travel for insight into what will be influencing wedding trends this year.

When choosing a wedding venue, youll need to think about the venues location, size, and style to make sure its a fit for you and your future spouses big day.

Destination weddings are quite particular, as couples that are getting married in a place different from where they live, because they are more adventurous and really want to live that particular destination in its full splendor. What they really love is to use their surroundings and implement the typical things and the culture of that specific region into their weddings. With travel becoming a higher priority for individuals, couples are becoming less and less afraid to go big or go home: meaning that they are more likely to travel to their dream destination, no matter how farflung or who can (or can’t!) make it.

We are rounding up the top destination wedding trends we’re seeing from our couples so you can be in the know when planning your own romantic getaway! Below is a list of some of the most popular wedding venue types to get you started!

These venues are often one-stop-shops for your wedding, and may offer catering and other services in house. Banquet halls are usually on the larger size, and work well for weddings with bigger guest counts.

Dreaming of a rustic wedding? Farm or barn wedding venues may be exactly what you’re looking for. These venues offer rustic charm and an innately casual feel, plus amazing, scenic backdrops for photos.

Many couples dream of getting married outdoors, and for good reason. A naturally beautiful venue, like a park or a garden, isnt just nice to look at; it also doesnt require too much additional dcor, which can be great for your budget. Just beware, youll want to make sure you have an indoor venue lined up in case of inclement weather.

Historic homes or mansions have an innate sense of nostalgia and a vintage vibe. These charming venues usually feature both indoor and outdoor spaces for weddings, as well as lots of unique opportunities for portraits.

Its clear why country clubs make popular wedding venues, from the well-manicured golf courses to outdoor and indoor options for ceremonies and receptions, to in-house catering and other services, country club weddings are often stress free and stunning.

While a beach wedding provides you with plenty of natural scenery and decor, and theres still so many fun things you can do to accentuate your location.

If you and your future spouse are foodies, a restaurant can be a great location for a wedding. Of course, the food is going to be top-notch, and restaurants are already well appointed with tables, chairs, and dcor. These venues are typically more intimate and therefore best for smaller guest counts.

In 2018 more couples are opting to say their vows in a house of worship than they have in the past few years. Part of this resurgence is the return to formality and tradition in weddings.

The most popular excursions for young couples are anything that can be photographed well. Whether this is an animal encounter, or a breathtaking view, the top excursions going into 2018 will all be Insta-worthy.

Find your perfect wedding venue without all the stress by location, budget and styles at the Samantha’s Bridal wedding fair 2018 where top wedding venues will be showcasing. Save the date!!

Prince Harry and Meghan Markle’s engagement photos released

Prince Harry and Meghan Markle are celebrating their recent engagement with the release of their official portrait photographs. The couple looks royally in love in the stunning snaps shared by Kensington Palace on Thursday, which were taken earlier this week at Frogmore House in Windsor by fashion photographer Alexi Lubomirski.
The royal engagement photographs have been released featuring Meghan Markle in a show-stopping dress by the renowned Ralph & Russo. The gorgeous gown features a tiered tulle skirt complete with an entirely sheer bodice decorated with intricate leaf embellishment making Meghan looks every inch the fairy tale princess in this wow-factor design, but with an unexpected dramatic and bold twist! Could this be a hint of what she will wear on her big day?
The couple will wed at St. Georges Chapel at Windsor Castle in May 2018.
Here are some of the photos:

In this photo released by Kensington Palace on Thursday, Dec. 21, 2017, Britain's Prince Harry and Meghan Markle pose an official engagement photo, at Frogmore House, in Windsor, England. (Alexi Lubomirski via AP)
In this photo released by Kensington Palace on Thursday, Dec. 21, 2017, Britain’s Prince Harry and Meghan Markle pose an official engagement photo, at Frogmore House, in Windsor, England. (Alexi Lubomirski via AP)

In this photo released by Kensington Palace on Thursday, Dec. 21, 2017, Britain's Prince Harry and Meghan Markle pose for one of two official engagement photos, at Frogmore House, in Windsor, England. (Alexi Lubomirski via AP)
In this photo released by Kensington Palace on Thursday, Dec. 21, 2017, Britain’s Prince Harry and Meghan Markle pose for one of two official engagement photos, at Frogmore House, in Windsor, England. (Alexi Lubomirski via AP)
In this photo released by Kensington Palace on Thursday, Dec. 21, 2017, Britain's Prince Harry and Meghan Markle pose for one of two official engagement photos, at Frogmore House, in Windsor, England. (Alexi Lubomirski via AP)
In this photo released by Kensington Palace on Thursday, Dec. 21, 2017, Britain’s Prince Harry and Meghan Markle pose for one of two official engagement photos, at Frogmore House, in Windsor, England. (Alexi Lubomirski via AP)

photos by Alexi Lubomirski

Angela and Bill’s luxury wedding at the Fairmont Norfolk Hotel

Samantha’s Bridal in partnership with Fairmont Norfolk Hotel organized the luxury wedding showcase to give the creme de la creme a chance to showcase what they can offer to sophisticated and discerning couples. It was a taste of what a luxury wedding is all about. At the end of it all, one couple was to win a luxury wedding and Angela and Bill were the lucky couple selected.

Angela and William met in the line of duty. It was love at first sight for William but Angela took some time before she said yes to William. In the beginning he looked like a ladies man since he was in the entertainment industry but eventually, Angela got drawn to his charm and outgoing personality.


Bill, as his friends call him, proposed twice. He wanted to do it just before the introduction to look like a serious man before Angelas parents. The first time he proposed was when they were on holiday in Mombasa. However, it was bad timing as Angela had just lost her laptop and the long hours at the police station recording a statement on the stolen laptop had just put her in a bad mood. The second proposal was successful as he organised a spa for his heartthrob and afterwards took her to a five star restaurant where he went on one knee.

With the proposal and dowry out of the way, Angela, a meticulous bride, began her search for vendors who could translate what she had in mind into a perfect nuptial. It was this search that drove her to the Samantha’s Bridal wedding Expo, which her then fiance wasn’t keen to attend. It was after experiencing the luxury wedding showcase that William gained interest in the whole affair. Angela made him practice how to answer the questions and after the interview, the two, anxious about how the event would turn out, kept their fingers crossed and hoped to be the chosen couple.


The win made the planning to be way easier being that the couple knew what they wanted from the start. For William, a wedding is a brides affair and as long as his bride was happy with everything, he was happy.
Angelas 8-5 work schedule was her main challenge. The prize covered venue, decor, make up for her and her best maid, rings, 2 cars that took her to the wedding venue, 2 gowns, videography and photography. In addition, their honeymoon as well as the grooms tuxedo was catered for.

“For me, it was more than I had envisioned. I loved the venue with the flowers and the deco. The venue looked really great. I cant even compare with the luxury wedding showcase because I think where the wedding was looked much better,” says William. The elegant Louis wedding chair is the latest trend for the most exclusive luxury weddings and Rita Creations incorporated them at the wedding reception.

“The luxury wedding was a great idea as it shows couples on the various ways of making their wedding better and more so different,” says Angela
It is a great avenue where the local designers can showcase their designs and make the Kenyan bride realize that everything they desire can be sourced locally.


Photography by Versatile Photographers and Aquatronics
Venue: Fairmont Norfolk Hotel
Men’s Suits: Big Boss
Gown and Maids dresses: Peggy Onyango
Make up: Lintons Beauty World
Cake: Black Forest Cake House
Roses: Tambuzi LTD
Mineral Water: Executive Still waters
Tunnel of Love: Prima Flora
Decor: Rita Creations
Church Venue: Evensis
Cocktail drinks: Jos Hansen Ltd.
Entertainment: GigMasters Entertainment
Violinist: Scott the violinist
Wedding rings: Rajshyn Jewellers
Transport: Lesus Executive Car Hire Services